Mr. Evert R. De Boer

Personal Information

Evert R. de Boer has researched and worked in airline loyalty strategy since 2000. He has collaborated with more than 15 airlines globally on frequent flyer programs in management and advisory roles, and has published numerous articles and white papers on the subject. Following his Master of Science degree in Business Administration at the University of Maastricht, Evert de Boer has completed executive education programs at a number of institutions including the London Business School, the Walter A. Haas School of Business at University of California, Berkeley, and the Desautels Faculty of Management at McGill University. Notable Books by Evert R. de Boer 1. Strategy in Airline Loyalty: Frequent Flyer Programs o Published in 2017 by Palgrave Macmillan. This book offers a comprehensive perspective on frequent flyer program strategy, including program classification, structure, accounting and financials, ecosystem dynamics, and the future of loyalty programs (link.springer.com). 2. Loyalty Programs and the Currency Effect: A Comprehensive Guide to Realizing the Power of Points (co-authored with Xiao Yao Chin) o Published in 2025, also by Palgrave Macmillan. This book introduces the concept of the "Currency Effect" — treating loyalty points as a financial asset and maximizing the value derived from loyalty programs (amazon.com).