08:30 ☕
LOYALTY & ENGAGEMENT FORUM REGISTRATION
Coffee & Activities in Lotusmiles Zone
09:00 🎙
WELCOME ADDRESS FROM THE CHAIR
Mr. Le Hong Ha
President & CEO of Vietnam Airlines
09:10 🎙
LOYALTY STRATEGY
Ms. Tran Thi Thu Hien
Deputy Director, Lotusmiles
09:30 🎙
LOYALTY PROGRAMS AND THE CURRENCY EFFECT
Mr. Evert De Boer
Global Airline Loyalty Strategist & Author
10:00 🎙
AIRLINE LOYALTY – UNLOCKING CARD HOLDER SPEND
Ms. Jacqueline Mai Foster
Head, AP (Asia Pacific) Co-brand Center, Excellence, Visa
10:30 ☕
NETWORKING & MORNING REFRESHMENT BREAK
Activities in Lotusmiles Zone
10:50 🎙
THE POWER OF LOYALTY STATUS
Mr. Stuart Melim
CFO, Loyalty Status Co.
11:20 🎙
POWER OF PARTNERSHIPS
Mr. Vibhore Saraswat
Senior Director, Enterprise Partnerships and Cards, Marriott international inc
12:00 🍽️
LUNCH BREAK & NETWORKING
13:00 ☕
COFFEE & ACTIVITIES AT LOTUSMILES ZONE
13:30 🎙
EVOLVING LOTUSMILES: REDEFINING LOYALTY WITH VIETNAM AIRLINES
Mr. Nguyen Sy Thanh
Director, Lotusmiles
13:50 🎙
THE EVOLUTION OF LOYALTY
The Evolution from Transactional Loyalty (Points/Rewards) to Experiential Loyalty (Emotions, Utility, Community, Gamification)
Mr. Cezary Kryszkiewicz
Senior Business Solution Consultant, Comarch
14:20 🎙
LOYALTY WITH AI
Ms. Doan Thi Hoa
Head of Loyalty & Business Development, UrBox
14:40 ☕
REFRESHMENT BREAK AT LOTUSMILES ZONE
15:00 🎙
THE IMPACT OF HAPPINESS
How Brands Influence Consumer Emotions
Ms. Phoebe Ho
Business Development Director, Collinson International
15:30 👥
PANEL DISCUSSION
Moderator: Ms. Tran Thi Thu Hien
Deputy Director, Lotusmiles
Topic 1: Non-Air Loyalty Development and Technology, Trends, Collaboration with Lotusmiles
Topic 2: Which technology delivers the best results?
- AI, Blockchain, and ChatGPT: How can these technologies be effectively integrated into customer loyalty programs?
- Which solutions have proven their practical value?
Panelist: Mr. Cezary Kryszkiewicz
Senior Business Solution Consultant, Comarch
Panelist: Mr. Evert De Boer
Global Airline Loyalty Strategist & Author
Panelist: Mr. Gary Teo
Director, Business Development APAC, Points
Panelist: Ms. Thao Ho
Head of Non-FIs Sales, Visa Vietnam and Laos
Panelist: Mr. Vuong Anh Duc
Head of FSOFT Incubation Center, FPT
16:20 🌟
PARTNERSHIP & INNOVATION AWARDS
For partners who have contributed to the development journey of Lotusmiles
16:40 🎙
CLOSING REMARKS
Mr. Nguyen Sy Thanh
Director, Lotusmiles
18:30 🍽️
DINNER & NETWORKING
Please let us know should you wish to participate in the dinner.
